Hire North Star consulting firm to create new city logo and branding
In Plain English
The city wants to develop a new brand identity including a logo, slogan, and messaging guidelines. North Star will run community meetings to gather input on what makes Richmond unique. If approved, the contract costs up to $87,000 and produces graphic standards for city communications.
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Votes
Motion · Official minutes
Approved the agreement
4 aye · 0 nay · 3 abstain
Why This Vote Matters
Richmond will hire North Star consulting for up to $87,000 to create a new city brand identity, including a logo, slogan, and messaging guidelines. The consultant will hold community meetings to gather input on what makes Richmond unique before developing graphic standards for all city communications. Four council members approved the contract, while three others abstained from voting—an unusually high number of abstentions given that Rogers and Viramontes typically vote yes on contracts. The split suggests some uncertainty about the branding project among council members.
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