Hire marketing firm for $250,000 police recruitment campaign
In Plain English
The Richmond Police Department wants to contract with Crossover Creative Group to attract new officer candidates. The campaign costs up to $250,000 and includes comprehensive marketing strategies. If approved, the city hopes to fill vacant police positions through improved recruitment efforts.
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Votes
Motion · Official minutes
Approve the contract
8 aye · 0 nay · 1 absent
Why This Vote Matters
The council unanimously approved a $250,000 contract with Crossover Creative Group to create a marketing campaign aimed at recruiting new police officers. The Richmond Police Department will use this comprehensive marketing strategy to help fill vacant positions in the force. This represents a significant investment in addressing staffing shortages that could affect public safety services. The approval continues council members' pattern of supporting routine contracts, with most members historically voting yes on over 90% of contract items.
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